Online Privacy Statement

We are committed to respecting your privacy. This Online Privacy Statement applies to GWL Realty Advisors Inc. and its affiliates, GWL Realty Advisors Residential Inc. and The Canada Life Assurance Company’s (“GWLRA”) websites and mobile applications that link to this Online Privacy Statement (the “Online Services”) and explains how we collect, use and disclose your personal information when you use the Online Services.

GWLRA is committed to respecting the privacy and confidentiality of information it receives in accordance with GWLRA’s Online Privacy Statement, and applicable law.

Personal Information is information about an identifiable individual.

Your Consent

By using Online Services, you acknowledge that you have read and understand this Online Privacy Statement. This Statement may be changed without notice to you, so we recommend you review it regularly.

The statement supplements our Social Media Guideline, Privacy Guidelines and any other terms or agreements that may apply to your relationship with us.

Privacy and Confidentiality

We have safeguards in place to protect the security and confidentiality of your personal information. However, the Internet is not a secure place where privacy and confidentiality can be guaranteed. Your confidential use of the Online Services can’t be guaranteed, and you acknowledge that your use of the Online Services may be subject to access or manipulation by, or disclosure to, third parties. GWLRA is not responsible or liable for any damages that you or any other person may suffer in connection with any such violation of privacy, confidentiality or security.

Personal Information Collected

Certain Online Services may require you to provide personal information to access the service. Such personal information includes, your name, signature, residential address, telephone numbers, e-mail address, date of birth, driver’s license, vehicle information, place of employment, financial information, annual income, banking information, credit card information, credit history, emergency contact information, medical information, photograph, video footage and audio recording from security surveillance cameras, access card information, Online Services log-in credentials, resume, personal references, and is used to help provide you with a secure, private and convenient experience.

For Online Services requiring you to register, your personal information may be used for:

  • Identity verification: This information is used to confirm your identity when registering for access to certain Online Services. The information is matched against our existing records to allow you to register.
  • Communication with GWLRA: If you send GWLRA an email through our “Contact Us” feature, we’ll use the email address you provide at registration to contact you with our reply. If your email address changes, you can always change the email address we have on record on either the “Contact Us” page, or in the “Your Profile” section of the website or mobile application, if applicable.
  • Forgotten User Name or Password: If you forget either your user name or password, it is simple to recover them online by going through our Forgotten User Name or Password services, available from the Sign In page. To confirm your identity before showing either of these items, we match what you enter against the information collected during your registration.
  • Marketing: With your consent, we may use your personal information to send you information about GWLRA and its affiliates, including information about products, services, offers and events.

E-mail security

The security of e-mail communication cannot be guaranteed. Do not send private or confidential information to GWLRA via e-mail (e.g., your Social Insurance Number, credit card information, banking information). Any person wishing to communicate or send information of a private or confidential nature to GWLRA or a third party is encouraged to do so by other means.


“Cookies” are small items of data that websites store in your browser. These data files contain information the website can use to track and organize the pages you have visited, and to gather information. Some of our web-based applications use “cookie” technology to measure website activity and tailor information to fit your personal interests. GWLRA uses both “session” and “persistent” cookies, both of which help us deliver a superior website experience that is designed to be fast, secure and personalized. You may decline cookies by configuring your web browser accordingly, but this may lead to reduced website functionality.

The type of data being collected

We gather data when you interact with our websites and apps. The data we collect includes your IP address, information about how visitors explore our websites and about the number of new and repeat visitors, the pages they visited on our website, the date and time of their visits, the length of the visits, the referral URL, and information about the device and browser used and other similar details.

We also offer location-enabled services within some of our mobile applications, such as Google Maps. If you use mobile applications, they may receive information about your actual location or information that can be used to approximate your location. You are always notified by the Geolocation Service, which you have the option to refuse.

GWLRA or agents on our behalf collects this information through the use of cookies.

With whom the data is shared

We use web analytics tools on our website and mobile applications (Google Analytics and Adobe Analytics). Advertising tools are provided to us by advertising partners (like Google, Facebook, LinkedIn and Twitter) and the advertising pixel tags on our website are deployed through Adobe Tag Manager.

We share the website information gathered using cookies with these partners or other agents to analyze online activity on our website or mobile applications or in reaction to online advertisements.

The information collected by these online tracking tools maybe combined with your personal information if you have entered your access ID and password or provided it to us through your persistent cookie.

How to opt out of targeted advertising

You can choose not to allow your information to be used for targeted advertising by turning off personalized ads in the settings of Facebook, LinkedIn, or Twitter, turning off cookies, opting out of ads (Canadian users can also opt out of targeted advertising through the Digital Advertising Alliance of Canada’s website, “going incognito” or engaging private browsing on your web browser.

How to Block Cookies

You can change your browser settings to block cookies from being stored on your computer or mobile device. The ‘help’ menu of your browser should provide information on how to manage your cookie settings.

To block cookies when using the browsers on your mobile device, refer to the procedure for turning cookies on or off in the Chrome and Safari apps. Please be aware, however, that blocking cookies may prevent some pages on our website or some parts of our application from displaying correctly, and some features may not be available.

Links to other Websites

Some of our Online Services contain links to other websites that are not maintained or controlled in any way by GWLRA. We don’t control and are not responsible for any of these websites or their content, and as a result such links are not to be viewed as an endorsement by GWLRA or any other party of the products, services, advice or opinions or any other content of such websites. Links to such sites that aren’t maintained or controlled by GWLRA are provided for convenience only.


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